The Ultimate Adventure Event for Outdoor Enthusiasts


For Immediate Release
Issued: September 26, 2023

Lethbridge, AB – Get ready for an exhilarating three-day experience like no other! The inaugural Southern Alberta Outdoors Show is poised to take over the BRAND NEW Agri-Food Hub and Trade Centre in Lethbridge from April 5 – April 7, 2024. This groundbreaking event promises to be a must-attend for outdoor enthusiasts, hunters, and anglers from all over the region.

The Southern Alberta Outdoors Show is designed to immerse visitors in a world of outdoor adventure, offering an unparalleled marketplace that brings together the latest in boating, hunting, fishing, and all things related to the great outdoors. Attendees can look forward to a wide array of exciting offerings, including cutting-edge gear, state-of-the-art technology, and invaluable advice from industry leaders.

Booth spaces are available now! The 2024 show website is now live at Those interested in exhibiting at the show are encouraged to review the booth package and pricing options and purchase their space today, as exhibit space is in high demand and likely to sell out.

Online registration has begun, so register or call us today. Those who are interested in attending this event are encouraged to follow the event on Facebook and Instagram for the latest updates.

For complete details on the Southern Alberta Outdoors Show, visit


Friday, April 5, 2024
12:00 pm – 8:00 pm

Saturday, April 6, 2024
10:00 am – 6:00 pm

Sunday, April 7, 2024
10:00 am – 4:00 pm

Agri-Food Hub and Trade Centre
3401 Parkside Dr South
Lethbridge, AB

Sales Inquiries:
Pamela Ziwani, Show Manager
Master Promotions Ltd.

Media/Sponsorship Inquiries:
Marla Kimball, Marketing & Operations Manager
Master Promotions Ltd.

Master Promotions Ltd. has been producing trade shows, consumer shows and conferences in Canada since 1973. Managing in excess of twenty-five events annually, Master Promotions Ltd. is Canada’s largest independent trade and consumer event management company. For complete company information and event schedule, visit