Our consumer events include home shows, recreation and outdoor shows – from fishing and hunting, to boating, RVs, and motorcycles. Our trade events span a diverse spectrum of industries, including agriculture, fisheries/marine, sawmilling, forestry, woodworking, trucking, heavy equipment, and construction, as well as mechanical, electrical, and electronic technology. 

Based out of our main office in Saint John, New Brunswick, our team is over 30 members strong… including senior management, show managers, exhibit sales staff, marketing, advertising, and graphic design personnel, accounting, information technology, and administrative and support staff. We also have offices in Nova Scotia; Alberta; and British Columbia.

Our History & Our Future

From humble beginnings as a one-man operation working on a single RV show out of a basement office in 1973, Master Promotions Ltd. has become one of Canada’s most recognized names in the trade show industry.

As founder and president, Wendell Howes has extensive trade show experience spanning more than 40 years. Much of the company’s success can be attributed to his hands on approach to running the business, his unique ability to foresee opportunities, and his enthusiasm for success.

Dedicated to producing high quality, professional events, our company prides itself on delivering the highest standards in the industry, including ease of exhibitor move-in and move-out; show contracting services; an advanced registration system; and first-rate marketing and advertising programs.

With an enviable reputation throughout the industry, our company is sought after to both produce and manage events. For much of the past decade, Master Promotions Ltd. has been thriving and growing, adding new and successful events to our portfolio.

Looking forward, we’ll continue to develop our ever expanding collection of trade and consumer shows.

Our Partnerships

Many of our events are in partnership and association with a variety of groups, including media and publications, national and international associations, non-profit and government agencies, chambers of commerce and local businesses. These industry leaders give us insight into the latest happenings and priorities in their respective industries and enable us to produce relevant, first-class events.

• Architectural Woodwork Manufacturers Association of Canada
• Association des propriétaires de machinerie lourde du Québec
• Association des travaux publics d’amérique
• Atlantic Canada Mechanical Exhibitors
• Atlantic Forestry Review
• Atlantic Land Improvement Contractors Association
• Atlantic Marine Trades Association
• Atlantic Provinces Trucking Association
• Atlantic RV Dealers Association
• BC Wildlife Federation
• British Columbia Trucking Association
• Canadian Biomass Magazine
• Canadian Forest Industries
• Canadian Hardwood Plywood and Veneer Association
• Canadian Institute of Plumbing & Heating
• Canadian Kitchen Cabinet Association
• Canadian Off-Highway Vehicle Distributors Council
• Canadian Woodlands Forum
• Centre for Advanced Wood Processing
• Conseil de l’industrie forestière du Québec
• Dieppe Fly Fishing Forum
• Discover Boating
• EACOM Timber Corporation
• Efficiency New Brunswick
• Electrical Business Magazine
• Electro-Federation Canada
• FPInnovations
• Gestion Logistique
• Groupe Rémabec

• Habitat for Humanity
• Heating Plumbing Air Conditioning (HPAC) Magazine
• Hospice Miramichi
• Illuminating Engineering Society
• International Forest Industries
• J.D. Irving, Limited
• L’Écho du Transport
• Landscape Nova Scotia
• Logging & Sawmilling Journal
• Navigator Magazine
• New Brunswick Homebuilders Association
• Opérations Forestières
• PEI Department of Agriculture and Fisheries
• Pro Trucker Magazine
• Québec Road Builders and Heavy Construction Association
• Rock To Road
• Scouts Canada
• Snow & Ice Management Association
• SunCruiser Media
• The Truck Loggers Association
• Timber Harvesting
• Timber West
• Tourism Industry Association of Nova Scotia
• Truck News
• Truro Chamber of Commerce
• Wood Business
• Wood Manufacturing Council



New Show Development

Master Promotions Ltd. is always searching for new opportunities to expand and grow. In fact, each summer at corporate meetings, staff members are given the opportunity to pitch new show ideas! Of course not all ideas become viable, but after market research, gathering information on potential exhibitors and lots of discussion and strategic planning, new shows are born.

Some of the company’s newer shows include Pictou County Home Show, Ottawa Boat Show, NB Sportsmen’s Show and Motorcycle and Powersport Atlantic.