Our consumer events include home shows, recreation and outdoor shows – from fishing and hunting, to boating, RVs, and motorcycles. Our trade events span a diverse spectrum of industries, including agriculture, fisheries/marine, sawmilling, forestry, trucking, heavy equipment, and construction, as well as mechanical, electrical, and electronic technology.

Based out of our main office in Saint John, New Brunswick, our team is over 20 members strong… including senior management, show managers, exhibit sales staff, marketing, advertising, and graphic design personnel, accounting, information technology, and administrative and support staff. We also have an office in Halifax, Nova Scotia; and satellite offices in Abbotsford, British Columbia; Calgary, Alberta; and Toronto, Ontario.

Our History & Our Future

From humble beginnings as a one-man operation working on a single RV show out of a basement office in 1973, Master Promotions Ltd. has become one of Canada’s most recognized names in the trade show industry.

As founder and president, Wendell Howes has extensive trade show experience spanning more than 40 years. Much of the company’s success can be attributed to his hands on approach to running the business, his unique ability to foresee opportunities, and his enthusiasm for success.

Dedicated to producing high quality, professional events, our company prides itself on delivering the highest standards in the industry, including ease of exhibitor move-in and move-out; show contracting services; an advanced registration system; and first-rate marketing and advertising programs.

With an enviable reputation throughout the industry, our company is sought after to both produce and manage events. For much of the past decade, Master Promotions Ltd. has been thriving and growing, adding new and successful events to our portfolio.

Looking forward, we’ll continue to develop our ever expanding collection of trade and consumer shows.

Our Partnerships

Many of our events are in partnership and association with a variety of groups, including media and publications, national and international associations, non-profit and government agencies, chambers of commerce and local businesses. These industry leaders give us insight into the latest happenings and priorities in their respective industries and enable us to produce relevant, first-class events.

• Association des propriétaires de machinerie lourde du Québec
• Association des travaux publics d’amérique
• Atlantic Canada Mechanical Exhibitors
• Atlantic Forestry Review
• Atlantic Land Improvement Contractors Association
• Atlantic Provinces Trucking Association
• Atlantic RV Dealers Association
• BC Wildlife Federation
• Boating Atlantic
• British Columbia Trucking Association
• Canadian Institute of Plumbing & Heating
• Canadian Woodlands Forum
• Conseil de l’industrie forestière du Québec
• Dieppe Fly Fishing Forum
• Discover Boating
• Electro-Federation Canada

• Habitat for Humanity
• Illuminating Engineering Society
• International Forest Industries
• J.D. Irving, Limited
• Landscape Nova Scotia
• Navigator Magazine
• New Brunswick Homebuilders Association
• PEI Department of Agriculture and Fisheries
• PEI Potato Board
• PEI Crimestoppers
• Québec Road Builders and Heavy Construction Association
• Snow & Ice Management Association
• Special Olympics
• Truro Chamber of Commerce

New Show Development

In 2017, Master Promotions acquired the Ottawa Boat Show from Canadian National Sportsmen’s Show (CNSS). Master Promotions continued to run the largest boat show in the Ottawa region with hundreds of exhibitors showcasing top brands in the business. Thousands of visitors enjoyed a massive selection of boats, docks, marine accessories, insurance, water toys, kayaks, canoes, and paddle boards. The show featured a full schedule of events on the fishing stage with educational seminars, industry celebrities, and interactive activities. Plus, the newly added 40-foot megatank was an exciting new feature for recreational fishing enthusiasts.

In 2020, Master Promotions Ltd. acquired five recreational consumer events across Canada from CNSS, after CNSS was forced to look for external investment or acquisition opportunities of its events. CNSS looked to Master Promotions as a fellow industry leader with a precedent working with CNSS, having acquired the Ottawa Boat Show in 2017. The five shows that were acquired include:

  • Toronto Sportsmen’s Show
  • Calgary Boat & Outdoors Show
  • Edmonton Boat & Sportsmen’s Show
  • Montreal Outdoor, Hunting & Fishing Show
  • Quebec Outdoor, Hunting, Fishing & Camping Show


With over 45 years of experience of running successful consumer and trade shows, Master Promotions has proven experience of successfully integrating newly acquired shows into their already portfolio that spans 30+ events across the country in industries from fishing and heavy construction to outdoors and home improvement.