Pure Fishing Returns For The 76th Annual Toronto Sportsmen’s Show


For Immediate Release
Issued: January 15, 2024

Mississauga, ON – Pure Fishing, the parent company of Abu Garcia, Berkley, Fenwick Pflueger, Plano, Penn, Ugly Stik, Shakespeare and many other popular names in fishing, are pleased to once again be participating in the Toronto Sportsmen’s Show. The event will take place at Mississauga’s International Centre, March 14-17.

At Pure Fishing, they believe fishing is more than just a hobby – it’s a way of life. You can visit their booth at this years Toronto Sportsmen’s Show and we guarantee you will be able to pick up a few tips from pro anglers, find ways to get plugged in to your local fishing community, or just become a bit more knowledgeable about the sport and the equipment we all love.

As people worldwide continue to embrace a love of fishing, Pure Fishing and it’s Brands remain committed to supporting anglers in every stage of their fishing journey with innovative products that help them catch more fish and enjoy their time on the water. This commitment extends beyond just their products as they continue to designate resources towards supporting organizations and initiatives that are dedicated to protecting the renewable resources necessary for healthy fisheries we all can enjoy.



From gear for epic battles at sea, to a relaxing day with family at the lake, their portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. New products from some of the biggest brands in the world will be on display at the event this March.

Full event information can be found online at www.torontosportshow.ca or on the show’s Facebook and Instagram pages.


Thursday, March 14
10:00am – 7:00pm

Friday, March 15
10:00am – 7:00pm

Saturday, March 16
9:00am – 7:00pm

Sunday, March 17
10:00am – 5:00pm

International Centre
6900 Airport Road
Mississauga, ON
L4V 1E8

Media Inquiries:
Mike Blakoe
Show Manager

Moira Nordqvist
Director of Operations



Master Promotions Ltd. has been producing trade shows, consumer shows and conferences in Canada since 1973. Managing in excess of twenty-five events annually, Master Promotions Ltd. is Canada’s largest independent trade and consumer event management company. For complete company information and event schedule, visit www.masterpromotions.ca.