Ontario’s Favourite Event for Outdoor Adventure Opens Tomorrow


For Immediate Release
March 13, 2024

Mississauga, ON – The Toronto Sportsmen’s Show Presented by SAIL is making its annual return to the International Centre this week. The 2024 edition will give the region’s outdoor enthusiasts their first taste of summer with the latest in fishing, boating, powersports and more on display. This highly anticipated event takes place, March 14-17.


The show is thrilled to welcome Bob Izumi, a Canadian fishing icon and ambassador, and champion of recreational fishing worldwide! Izumi became Canada’s first full-time professional angler in 1979. This Canadian fishing legend, and one of the most recognizable anglers in Canadian history will be at the show all day on Saturday! Don’t miss Bob’s exclusive seminar – Saturday, March 16th from 12pm-1pm!

Royal Distributing, Canada’s #1 powersports store, will be at the show as the first ATV retail business in attendance. This is the perfect opportunity for ATV enthusiasts to take home a new vehicle or prepare for the seasons ahead with some new gear.

The Destination Ontario booth will again be hosting some of the most notable names in the industry. Check out the seminar schedule below:

More highlights for this year’s event include:

  • Retriever Trials & K9 Demos – Sponsored By Inukshuk Professional Dog Food
  • The Casting Pond hosted by The Learn to Fish program by the Ontario Ministry of Northern Development, Mines, Natural Resources and Forestry
  • The Fish TV Canadian Pro Fishing Seminar Stage, presented by the Ontario Toyota Dealers Association, will welcome Fish TV Hosts Leo Stakos, Ron James and Jeff Chisholm to present on a 40’ fishing tank seminar stage. Free fishing, prizes, music and more can also be found in the FishTV booth.
  • The Refuge, presented by Punisher Waterfowl, will feature seminars on waterfowl hunting.
  • The Overlanding Area Presented by Overland NTH – Discover the best Overlanding vehicles and equipment to aid you in your adventure to experience and learn about our planet.
  • The Canadian Wild Turkey Federation (CWTF) will be holding the Canadian Turkey Calling Championship and the North American Turkey Call Makers Championship
  • STACYC Kid’s E-Bike test Drives
  • And so much more!

Tickets are available now on the Toronto Sportsmen’s Show presented by SAIL’s official event website. Tickets cost $20 for adults, $13 for Juniors, $15 for seniors and children 12 and under get in free!

Stay tuned to the show’s  website (www.torontosportshow.ca) for the updates or find the show on Facebook and Instagram.


Thursday, March 14
10:00am – 7:00pm

Friday, March 15
10:00am – 7:00pm

Saturday, March 16
9:00am – 7:00pm

Sunday, March 17
10:00am – 5:00pm

International Centre
6900 Airport Road
Mississauga, ON
L4V 1E8

Media Inquiries:
Mike Blakoe
Show Manager

Moira Nordqvist
Director of Operations


Master Promotions Ltd. has been producing trade shows, consumer shows and conferences in Canada since 1973. Managing in excess of twenty-five events annually, Master Promotions Ltd. is Canada’s largest independent trade and consumer event management company. For complete company information and event schedule, visit www.masterpromotions.ca.