SAIL Becomes Official Presenting Partner of the Toronto Sportsmen’s Show


For Immediate Release
Issued: February 12, 2024

Mississauga, ON – Canada’s ultimate outdoor superstore has become the presenting sponsor for the 76th Toronto Sportsmen’s Show. With over 40 years of experience, SAIL has become the destination where all outdoor adventures begin.

“SAIL values everything this show is all about.” said Show Manager, Mike Blakoe. “This is a company our audience already trusts and is familiar with. We couldn’t be happier that they have come on board as the Presenting Sponsor.”

SAIL offers more than 500,000 products from over 60 top brands. Whether it’s for a fishing or hunting trip, a day hike or a weekend camping trip, if it’s happening in nature, outdoor enthusiasts can find everything they need in their 12 stores, located in Quebec and Ontario, or on their website,

The Toronto Sportsmen’s Show presented by SAIL will return to Mississauga’s International Centre, March 14-17. Tickets are available now and can be purchased online or at the door during show hours. Regular adult admission is $20.00, Juniors are $13.00, Seniors are $15.00, and children under 12 are free of charge.

For complete show details, visit or find the show on Facebook and Instagram.


Thursday, March 14
10:00am – 7:00pm

Friday, March 15
10:00am – 7:00pm

Saturday, March 16
9:00am – 7:00pm

Sunday, March 17
10:00am – 5:00pm

International Centre
6900 Airport Road
Mississauga, ON
L4V 1E8

Media Inquiries:
Mike Blakoe
Show Manager

Moira Nordqvist
Director of Operations
Master Promotions Ltd.

Master Promotions Ltd. has been producing trade shows, consumer shows and conferences in Canada since 1973. Managing in excess of twenty-five events annually, Master Promotions Ltd. is Canada’s largest independent trade and consumer event management company. For complete company information and event schedule, visit