Master Promotions Ltd. is Canada’s largest independent trade and consumer event management company.
We’ve been producing trade shows, consumer shows and conferences across Canada since 1973. Our portfolio is always growing and currently includes more than 30 events in seven provinces from coast to coast.
Our trade events span a diverse spectrum of industries, including agriculture, fisheries/marine, sawmilling, forestry, woodworking, trucking, heavy equipment, and construction, as well as mechanical, electrical, and electronic technology. We also produce a wide variety of consumer shows, including home shows, recreation and outdoor shows – from fishing and hunting, to boating, RVs, and motorcycles.
Based out of our main office in Saint John, New Brunswick, our team is 30 members strong… including senior management, show managers, exhibit sales staff, marketing, advertising, and graphic design personnel, accounting, information technology, and administrative and support staff. We also have offices in Halifax, Nova Scotia; Waterloo, Ontario; and Abbotsford, British Columbia.
Our History & Our Future
From humble beginnings as a one-man operation working on a single RV show out of a basement office in 1973, Master Promotions Ltd. has become one of Canada’s most recognized names in the trade show industry.
As founder and president, Wendell Howes has extensive trade show experience spanning more than 40 years. Much of the company’s success can be attributed to his handson approach to running the business, his unique ability to foresee opportunities, and his enthusiasm for success.
Dedicated to producing high quality, professional events, our company prides itself on delivering the highest standards in the industry, including ease of exhibitor move-in and moveout; show contracting services; an advanced registration system; and first-rate marketing and advertising programs.
With an enviable reputation throughout the industry, our company is sought after to both produce and manage events. For much of the past decade, Master Promotions Ltd. has been thriving and growing, adding new and successful events to our portfolio.
Looking forward, we’ll continue to develop our everexpanding collection of trade and consumer shows.
In The Beginning... The company's very first RV Show is held in Saint John, NB
The first home shows are launched in the Kennebecasis Valley, Fredericton, and Prince Edward Island.
The company takes over management of the Atlantic National Home Show in Saint John, NB
The first edition of the Eastern Canadian Fisheries Exposition takes place in Yarmouth, NS.
The first edition of the International Potato Technology Expo takes place in Charlottetown, PEI.
The company takes over management of the Halifax International Boat Show in Halifax, NS and the Atlantic Aquaculture Fair in St. Andrews, NB.
The inaugural edition of the World Potato Congress takes place in Charlottetown, PEI.
The company takes over management of the Atlantic Heavy Equipment Show in Moncton, NB.
The Atlantic National Home Show and the Saint John International Boat Show relocate to the newly opened Harbour Station in Saint John, NB.
Master Promotions Ltd. relocates to a new office space at 48 Broad Street in Saint John, NB. This remains the company’s headquarters today.
The first edition of the Aquaculture Pacific Exchange takes place. It is the company’s first west coast show.
The company takes over management of the MEET (Mechanical Electrical Electronic Technology) Show in Moncton, NB.
The company takes over management of DEMO® International – a mammoth forestry show that is held every four years in a different location each time.
The first edition of the Halifax RV Show is held in Halifax, NS.
The company grows with the acquisition of the Denex Group, adding new employees and a brand new office building in Halifax, NS. With this acquisition, Fish Canada (Moncton, NB) and the Ideal Home Show (Halifax, NS) are added to the company’s portfolio of shows.
The first edition of the Moncton RV Show is held in Moncton, NB.
The company takes over management of the Atlantic Truck Show in Moncton, NB.
The Fish Canada Show expands its focus to include marine vessels and becomes Fish Canada Workboat Canada.
The company takes over management of the Pacific Construction Equipment Show, now known as the Pacific Heavy Equipment Show in Abbotsford, BC.
The first edition of Expo Grands Travaux takes place in Montreal, QC.
The company expands again with the acquisition of Square Feet North West Events Management of Burnaby, BC and the addition of an office on the west coast.
The first edition of the North Atlantic Fish & Workboat Show takes place in St. John’s, Newfoundland.
Wendell Howes is inducted into the Industry Builder Hall of Fame by the Canadian Association of Exposition Management.
The company takes over management of TRUXPO in Abbotsford, BC.
In partnership with The Navigator, Master Promotions Ltd. creates the Atlantic Canada Marine Industries Hall of Fame.
Wendell Howes receives an Outstanding Business Achievement Award in the category of Entrepreneurial Achievement from the Saint John Board of Trade.
Catherine MacNutt, a Master Promotions employee, is recognized for her work with a ‘Member of the Year’ award from the Canadian Association of Exposition Management.
The first editions of the Canada North Resources Expo (Prince George, BC), Canada Woodworking West (Abbotsford, BC) and the New Brunswick Sportsmen’s Show (Moncton, NB) take place.
2016 & Beyond
More growth and continued success!
Many of our events are in partnership and association with a variety of groups, including media and publications, national and international associations, non-profit and government agencies, chambers of commerce and local businesses. These industry leaders give us insight into the latest happenings and priorities in their respective industries and enable us to produce relevant, first-class events.
• Association des propriétaires de machinerie lourde du Québec
• Association des travaux publics d’amérique
• Atlantic Canada Mechanical Exhibitors
• Atlantic Forestry Review
• Atlantic Land Improvement Contractors Association
• Atlantic Marine Trades Association
• Atlantic Provinces Trucking Association
• Atlantic RV Dealers Association
• BC Wildlife Federation
• British Columbia Trucking Association
• Canadian Biomass Magazine
• Canadian Forest Industries
• Canadian Hardwood Plywood and Veneer Association
• Canadian Institute of Plumbing & Heating
• Canadian Kitchen Cabinet Association
• Canadian Off-Highway Vehicle Distributors Council
• Canadian Woodlands Forum
• Centre for Advanced Wood Processing
• Conseil de l’industrie forestière du Québec
• Dieppe Fly Fishing Forum
• Discover Boating
• EACOM Timber Corporation
• Efficiency New Brunswick
• Electrical Business Magazine
• Electro-Federation Canada
• Gestion Logistique
• Groupe Rémabec
• Heating Plumbing Air Conditioning (HPAC) Magazine
• Hospice Miramichi
• Illuminating Engineering Society
• International Forest Industries
• J.D. Irving, Limited
• L’Écho du Transport
• Landscape Nova Scotia
• Logging & Sawmilling Journal
• Navigator Magazine
• New Brunswick Homebuilders Association
• Opérations Forestières
• PEI Department of Agriculture and Fisheries
• Pro Trucker Magazine
• Québec Road Builders and Heavy Construction Association
• Rock To Road
• Scouts Canada
• Snow & Ice Management Association
• SunCruiser Media
• The Truck Loggers Association
• Timber Harvesting
• Timber West
• Tourism Industry Association of Nova Scotia
• Truck News
• Truro Chamber of Commerce
• Wood Business
• Wood Manufacturing Council
New Show Development
Master Promotions Ltd. is always searching for new opportunities to expand and grow. In fact, each summer at corporate meetings, staff members are given the opportunity to pitch new show ideas! Of course not all ideas become viable, but after market research, gathering information on potential exhibitors and lots of discussion and strategic planning, new shows are born.
Some of the company’s newer shows include Canada North Resources Expo, Canada Woodworking West, NB Sportsmen’s Show, Motorcycle and Powersport Atlantic, and Women Atlantic.